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Fast Track Digital Marketing is VST’s most popular course globally and it’s been rebuilt from the ground up in 2013 to take into account the very latest considerations facing organizations in their digital marketing.

The course helps make sense of the rise of digital by examining the technological evolution that has driven social and behavioral change. Many of the implications are yet to be known but a robust strategic approach that experienced offline marketers will recognize will be presented to help everyone involved in digital approach its themes with rigor.

The aim of the course is to equip delegates with the confidence, the tools and the techniques to build the right digital strategy for their organizations, including:

Attraction

  • Search Engine Marketing (content) and Paid Search
  • Display and Interactive Media
  • Social Media – video, social media outreach, online PR
  • Affiliate marketing

Conversion

  • Mobile
  • Usability and Web Design
  • Conversion Rate Optimization

Retention

  • Email Marketing
  • Social Media
  • Mobile

Analysis

  • Data, tracking and measurement