VST course is broken down into manageable modules most of which include either exercises or case studies for you to work through.

Email marketing Smarter email marketing Goal setting List quality Segmentation and targeting Creative design Copywriting Legal compliance Deliverability Search Engine Marketing How the Internet invented search Strategies for SEO Key principles Paid Search The Analysis Why does it matter? What can you measure? Who owns analytics? The future of analytics Usability and web design Conversion optimization Building for usability Optimization User testing Social Media What is content? Social media outreach Video Online PR Channels Your Content Strategy Display and Interactive Media

 The role of display advertising

• The role of display advertising
• Display formats and how to use them
• Strategy and planning
• Targeting and measurement
• A look to the future

The Strategic View

• Strategy and Planning
• Becoming media companies
• Inbound Marketing
• Content Strategy
• Experimental and iterative marketing
• Data driven culture
• Integrated on/offline marketing

Upon completion of this course, you will be able to:

• Weave together acquisition and retention tools to deliver an efficient digital marketing strategy
• Try out all the key techniques for yourself using a range of tricks, tips, website tools, links and handy guides
• Approach the commissioning of digital services with more knowledge and confidence and be able to deflect trendy jargon
• Choose specific courses to learn more about particular topics
• Approach the future of digital marketing with confidence
• Return to your job with a solid list of ‘to-dos’ to get on with