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Whatour clients will learn?
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VST course is broken down into manageable modules most of which include either exercises or case studies for you to work through.

Email marketing

  • Smarter email marketing
  • Goal setting
  • List quality
  • Segmentation and targeting
  • Creative design
  • Copywriting
  • Legal compliance
  • Deliverability

Search Engine Marketing

  • How the Internet invented search
  • Strategies for SEO
  • Key principles
  • Paid Search

The Analysis

  • Why does it matter?
  • What can you measure?
  • Who owns analytics?
  • The future of analytics

Usability and web design

  • Conversion optimization
  • Building for usability
  • Optimization
  • User testing

Social Media

  • What is content?
  • Social media outreach
  • Video
  • Online PR
  • Channels
  • Your Content Strategy
  • Display and Interactive Media

 The role of display advertising

  • The role of display advertising
  • Display formats and how to use them
  • Strategy and planning
  • Targeting and measurement
  • A look to the future

The Strategic View

  • Strategy and Planning
  • Becoming media companies
  • Inbound Marketing
  • Content Strategy
  • Experimental and iterative marketing
  • Data driven culture
  • Integrated on/offline marketing

 

 

Upon completion of this course, you will be able to:

  • Weave together acquisition and retention tools to deliver an efficient digital marketing strategy
  • Try out all the key techniques for yourself using a range of tricks, tips, website tools, links and handy guides
  • Approach the commissioning of digital services with more knowledge and confidence and be able to deflect trendy jargon
  • Choose specific courses to learn more about particular topics
  • Approach the future of digital marketing with confidence
  • Return to your job with a solid list of ‘to-dos’ to get on with